Emotion visualisation software developed for the recent TEDxWellington
As the founding sponsor for TEDxWellington for three years, we were delighted with the event held in the newly renovated Shed 6 in August. With 450 attendees and a number of inspiring speakers, this was a great opportunity to showcase Optimation’s commitment to innovation and exploring what’s possible.
To activate the Optimation brand, delegates at the one-day conference could tweet what they were feeling about a particular speaker or idea and their emotive words were translated into colours and displayed on a big screen outside the main discussion room. At the same time the tweet made a sound based on the Resenes 'sound of colour' palette.
The idea has been covered by Idealog, the magazine and website of New Zealand’s creative business, ideas and innovation, click here to read the article.
